Case law for product decisions
Every product decision has precedent. Consult it.
107 verified accounts of how real companies decided — distilled into 25 named moves across the 7 stages of a product's life. Describe your idea or your situation, and leave with the move, the proof it worked, and what to do this week.
The decision shelf
Or start from the decision you're facing
Every card is a fork real companies stood at. Open one for the moves that won it — and the companies that prove it.
How it works
Consult. Cite. Act.
01 · CONSULT
Bring the decisionPaste an idea, a live URL, or pick from the shelf. Almanack researches your actual competitors and matches your situation to the library.
02 · CITE
Leave with the briefA candid rating, the competitive read, and a staged plan — every step tied to a named move and a company that ran it. Forward it to the person you need to convince.
03 · ACT
Run the moves this weekEvery brief ends with “steal this” — concrete tactics lifted from specific companies, small enough to execute before Friday.
The library behind every answer
Verified precedent, not opinion
Each story is a self-contained account — the situation, the decision, why it worked — with sources. No listicles, no vibes.